Authentic Branding with Pamela Long from Little Big Brands

With the super bowl approaching many of us are going to be thinking about and talking about the ads. Recent studies show that despite an increased cultural focus on equality and empowerment movements, women report feeling that major brands are still not effectively acknowledging women’s priorities or communicating with women in an empowering or authentic manner.

This conversation is about more than entertainment. It's about continuing to challenge a media industry, organizations, and brands that too often misrepresent women, distort women’s experiences, and speak inauthentically to women. We are joined in this episode of the Advancing Women Podcast by Pamela Long, Partner at Little Big Brands, a brand strategy and design firm to talk about the importance of “speaking to women, understanding what they want, what motivates them, and how they want to be portrayed.”

We have to demand more! Marketing and the media play a major role in how women and girls see themselves, so we must continue to challenge unrealistic portrayals and misrepresentations and champion authentic representation. We deserve better!

Learn more about Pamela and Little Big Brands here:

https://www.littlebigbrands.com/

https://www.instagram.com/littlebigbrands/

https://www.facebook.com/littlebigbrands

https://www.linkedin.com/in/pamelalongatlittlebig/

 

Learn more about Dr. DeSimone and the Advancing Women Podcast:

https://advancingwomenpodcast.com/

https://www.instagram.com/advancingwomenpodcast/